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Forever PRO

Hollywood beauty legend and PRO makeup artist Carol Shaw was inspired to develop LORAC after watching her celebrity clients suffer from skin irritation and breakouts on set. The professional formulas she created were infused with gentle and soothing ingredients that provided professional performance, without sacrificing healthy skin. Known for effortless, red carpet style and skin-friendly ingredients, LORAC quickly became a favorite indie beauty brand of PRO artists and A-list celebrities alike.

More than two decades later, LORAC continues to develop the highest quality, pigment-packed formulas and wearable shades with the mindset of what a professional artist needs to create flawless looks. Our team of PRO artists provide the tools and on-trend techniques so everyone can create beautiful looks just like a PRO.

Hollywood Heart

We honor our heritage as one of the original celebrity cosmetic brands by continuing our partnerships with movie studios, celebrities, beauty influencers and our love of all things Hollywood.

Our Collections

PRO

Essentials for the PRO artist and anyone wanting to create flawless looks that last. Our PRO products are ultra-pigmented, gentle and velvety-smooth.

ALTER EGO

Sexy and playful lip shades in various finishes that provide highly pigmented color. Formulated with vitamins, antioxidants and emollients to nourish your lips.

POREfection®

Acheive complexion porefection with gentle formulas in different finishes. Formlulated without mineral oils, Parabens and fragrance and infused with natural botanicals and antioxidants to soothe and rejuvenate.

UNZIPPED™

Unleash your natural beauty with a collection of universally flattering eye shadow palettes. Effortlessly blendable, highly-pigmented, long-lasting and silky-smooth.

COLOR SOURCE LIGHT SOURCE

Instantly bring color and life to your skin with smooth, Paraben-free formulas. Our blushes, highlighters and primers are inflused with antioxidants for a healthy, luminous flush.

TANtalizer®

Create radiant warmth with our cult favorite TANtalizer collection. Matte or shimmer, these products create a sexy, warm and natural glow, all year long.

Award Winners

Light Source 3-IN-1 Illuminating Primer, Dawn

Light diffusing, soft focus pearls create a silky-smooth luminous glow. Winner of the Healthy Beauty Awards, Best Primer, 2017.

PRO Liquid Lipstick,Soft Mauve

“This is the perfect girl-next-door shade…it’s a hydrating matte lip that goes great with many casual looks.” - Teenvogue.com. Teen Vogue Beauty Awards winner, 2016